MAKING SCHOOLS SHINE
Little could I have imagined that putting my business card in a raffle bowl over 10 years ago would create a ripple effect that would irrevocably redefine the direction of my career with such impact and joy.
One free gym membership, 82 cities, 36 countries, and nearly 300 International School campaigns later and you'd be hard-pressed to find another photographer with more first-hand insight or experience on the creative front line of making schools shine.
Blending classic documentary-style story telling with the technical polish of a commercial portrait artist, my style is candid, colorful, emotional, and energetic, providing an authentic but flattering representation of each school's individual spirit and unique selling points.
Beyond the imagery, I also bring a practical in-depth understanding of the unique logistical, technical, and human challenges that come with planning a successful photo campaign. From tight schedules to sensitive environments, I know how to navigate it all with calm, creativity, and care in the most fruitful way possible.
And just as some marketing teams know strategy but struggle with execution, some photographers may shoot beautiful images but miss the mark when it comes to brand alignment or storytelling. My strength lies in bridging that gap — handling both the creative and logistical load with confidence, clarity, and a passion for getting it right.
With more than a decade on the creative front line of International School marketing, I have consistently proven my ability to identify and execute the images that will best align with your school's brand values while providing nuanced perspectives, strategic approaches and valuable tips and tricks guaranteed to deliver value long after the campaign ends.
BUT DON'T JUST TAKE MY WORD FOR IT...
"Paul is such a pro!! He's easy to work with, knows exactly what kind of photos we need, and how to capture that 'shine'.
We have used his photos for many years and would have him come back to our schools every year if we could. Kids are actually sad to see him go."
Wendy Perben
European Director of Admissions and Marketing
Nord Anglia Education
"Dear Paul,
A HUGE thanks to you from our MAC team in Rotterdam!! We are in love with the images and have been ooh-ing and aah-ing with our colleagues all morning!
Cannot wait to start using them in all of the campaigns!!"
Simone Pelgrim
Marketing Manager
The American International School of Rotterdam
"Paul has a true gift of capturing iconic moments as well as the vibrancy of staff and students with outstanding quality.
He is a pleasure to work with and he always finds the way to make projects run more smoothly while helping our schools get the best results out of their photoshoots.
I cannot rave about Paul enough!!"
Maria Emilia Caset
Global Brand Marketing Manager
Nord Anglia Education
"Hi Paul
Just a quick note to say that I am really impressed by the quality and diversity of your pictures. Well done to you and the team! The results will certainly improve our collaterals."
Alexia Lepage
Directrice Admissions et Marketing
Collège Champittet, Switzerland
"Hi Paul,
These are brilliant!! Thank you so much. You definitely make our school look exceptional!!"
Kelsey Hayre
Marketing and Communications Manager
Nord Anglia International School Dublin
"I have worked with several photographers on several continents but none of them come close to what Paul delivers: vibrant, intimate, well observed and super energetic photos that do the marketing for you.
He is creative, proactive, sensitive, and inspires new ideas, but above all, he knows school marketing inside and out and needs minimal direction to deliver exactly what we need - and more. One look at his work is enough to know he is simply the obvious choice."
Charlotte Bolland
Marketing Manager
La Côte International School, Aubonne
Exceptional schools deserve exceptional storytelling. So if your school is doing great things and you want to showcase it in its best possible light, let’s connect.